Market Analysis

1. Business Executives and Entrepreneurs:

          Target Profile: Senior executives, entrepreneurs, and small-to-medium enterprise (SME) owners.

2. Investors and Financial Institutions:

          Target Profile: Venture capitalists, private equity firms, institutional investors, and banks. 

3. Cultural Enthusiasts and Tourism Promoters:

          Target Profile: Organizations and individuals passionate about cultural heritage, arts, crafts, and tourism.

4. Government Agencies and Policy Makers:

          Target Profile: Representatives from local and international government agencies, trade departments, and policy makers. 

5. Diaspora and Local Communities:

          Target Profile: People from African, Caribbean, and other ethnic communities residing in the UK or abroad.

6. International Corporations and Exporters:

          Target Profile: Large multinational companies, exporters, and trade associations from various industries.

7. Tourists and General Public:

          Target Profile: Travellers, tourists, and the general public interested in cultural experiences and discovering new products.

8. Trade Associations and Embassies:

          Target Profile: Trade attachés, commercial representatives from embassies, and trade associations.

9. Retailers and Wholesalers:

          Target Profile: Retail business owners, wholesalers, and distributors

10. Students and Academic Institutions:

          Target Profile: Students, researchers, and representatives from universities and research institutes.

11. Hospitality and Tourism Organizations:
    Target Profile: Hotels, airlines, travel agencies, and tourism boards.